Thirty Million Sellers Can't Be Wrong  TM

Bob in front of his fist mastering lathe at Motown Museum, 1999

30 MILLION SELLER INTERNET MASTERING

Bob Dennis cut his first master in October 1993 on his 18th birthday.  The Michigan pressing plant that Motown Records used needed a replacement master for "Fingertips" by Stevie Wonder, the artist's first million seller. The plant had pressed all of the records that could be pressed with the twelve previous masters that had been supplied by Motown's mastering department.  It was Bob's first day on the job.

The following year Bob would cut the original masters for many gold records including "Where Did our Love Go?" (Supremes), My Guy (Mary Wells), "The Way You Do The Things You Do" (Temptations) just to name a few.  By time Bob left his job as mastering supervisor 5 years later, he had cut the original masters on over 25 gold records.  When Bob Left he was in charge of maintaining the loudness and clarity of the Motown sound.  All mixes had to be approved by him before release. 

Bob and the technical staff of Motown were innovators.  Technical advances, such as half-speed mastering were implemented years before "top" mastering engineers were using techniques like this.  Special filters were built to make the low-end of the masters loud and present.  The company (Motown) thrived on the quality of mastering and became the top national hit factory of the mid 60's.  The company's success formula was good songs, good production, good performances, good recording, good mixing and good mastering.  The company felt that good mastering was an important part of the process, and Bob was in charge of that last step.

For the next decade Bob mastered professionally and managed to get mastering credit on another 10 or so gold and platinum records in addition to other activities in the area of production, recording, mixing and songwriting.  After ceasing to do mastering for hire, Bob kept mastering on his own recordings and productions, thus is totally familiar with how to make mixes in all formats sound the best.

The challenges of mastering today are actually bigger then they were in the 60's.  Today we have tiny MP3's that are used to first expose the product to the public.  If the mix doesn't sound good in this promotional media, sales are much more difficult.  To see what we are talking about go to www.amaizon.com and listen to the mp3 demos that are posted for an artist you know.  You probably wouldn't buy the record if this was the only exposure you has to the artist.

January 1, 2002 Bob opens shop with his new "30 Million Seller Internet Mastering" where he will get mixes expertly mastered for a nominal fee to Alexander Magazine subscribers.  The mastering will either be done by him or under his direct supervision using his techniques.  The subscriber gets a file back to used for CD mastering, one for Internet download (sales though the Internet) and a file for Internet promotion for each mix.  Bob provides mastering notes to the subscriber so that the student can learn what settings may be needed on other mixes.

Copyright © 2001  by Alexander Magazine - ALL RIGHTS RESERVED